How has Pinterest changed in 2020?
The answer is quite a lot! So if you haven’t pinned anything this year, read on…
📌 You can still create a Pin but the term ‘repin’ has been replaced with ‘save’
📌 Pinterest favours FRESH CONTENT which means that your new pins need to look slightly different each time.
📌 Repinning (or saving) the same pin to multiple boards is no longer good practice
📌 The platform has said that you can save the same pin on up to 10 different boards max. If you are doing this try to space the saves as far between each other as possible. The Tailwind scheduler has a great tool to help you do this.
📌 Pinterest also said that they want their users to use the platform in a natural way. There is no definitive answer to this, but I always get the best results when I’m logging on daily to repin a couple of pins from other people to my boards. It takes me 5-10 minutes at the most.
📌 Keyword research is still big news on Pinterest, so make sure you are making the most of your Pins by researching the exact words people are searching for.
📌 Pinterest wants the platform to be the best possible experience for the user, so it’s discouraging pinning behaviours that look spammy and repetitive.
P.S. I’d love for you to come and connect with me on Pinterest. I’m going to be hanging there quite a lot in 2021!
If the changes to Pinterest in 2020 have left you confused and you need some help with your Pinterest Marketing, take a look at the services I have on offer here.
Don’t forget to Pin this post to save it for later 📌